Resort names new director of player development
Wednesday, March 6, 2013 12:00 AM
Pearl River Resort is pleased to announce Shawn D. Leader as the Director of Player Development. In this new role, he will oversee all aspects of player development for the Resort, which includes devising marketing strategies, implementing programs to reward guests, and executing events targeted at increasing player participation.
"We are very excited to have Shawn Leader on board," stated Sonny Johnson, Vice President of Casino Operations at Pearl River Resort. "Shawn has a proven track record of success and I am confident that he will be a tremendous asset to the Resort."
Shawn has over 20 years of experience with an extensive background in Marketing and Gaming Operations. In his most recent position, he served as VIP Services Manager at Rivers Casino in Pittsburgh, Pennsylvania where he was instrumental in creating and structuring his entire department. Duties included establishing key procedures and policies and overseeing day-to-day operations. Shawn also held longstanding leadership positions in Atlantic City, serving as Director of National Marketing at Trump Marina Hotel & Casino and Executive Casino Host at Trump Taj Mahal.
Shawn holds a bachelor's degree from Richard Stockton State College in Pomona, New Jersey and a second bachelor's degree from Shippensburg University in Shippensburg, Pennsylvania. He will assume his duties immediately.