Pearl River Resort is pleased to announce Matthew Perkins as the new vice president of marketing. Perkins is a seasoned marketing expert with extensive experience in brand development. He served in various senior leadership positions with Caesar's Entertainment, the largest gaming corporation in the world. He has held positions at several Caesar's properties in Mississippi and Louisiana, including New Orleans, Vicksburg, Shreveport/Bossier, Tunica and Biloxi.

"We are delighted to have Matthew join our executive team," said Holly Gagnon, President and CEO. "He is greatly skilled in executing effective marketing campaigns and his demonstrated leadership will prove to be beneficial in helping us to achieve our goals and maintain our competitive edge."

Perkins has 13 years of experience and a wealth of knowledge and expertise in Casino/Hotel Marketing, officials said. After serving our country in the United States Navy, he began his marketing career with Harrah's/Caesar's Entertainment, Inc. as general manager associate. He most recently served as Vice President of Marketing at Grand Biloxi Hotel & Casino, where he was responsible for all facets of marketing including Casino Marketing, Database Marketing, Advertising, Promotions and Events, and Sales. Under his leadership, revenue was significantly increased by the design, implementation and adjustment of the overall marketing strategy and property positioning. Matthew also served as Regional Vice President of Database Marketing at Harrah's, where he lead the marketing team in implementing marketing strategies that increased revenue and profitability for the company in both the Tunica and Gulf Coast regions. Previous leadership roles held include Director of Database Marketing, Database Marketing Manager, and Database Marketing Analyst.

"I am thrilled to be part of Pearl River Resort and look forward to working with its talented marketing team to further develop strategy and continue to increase brand awareness and customer loyalty for the Resort and each of its properties," said Perkins.

He holds a bachelor's degree in Hospitality Management from the University of Southern Mississippi. He was also the recipient of the Harrah's Entertainment Chairman's Award, the highest honor that can be achieved by its employees.

In his new role, he will be responsible for all aspects of advertising, public relations, database marketing, promotions, entertainment, creative service and sales efforts for all Pearl River Resort properties including three casinos, three hotels, a variety of restaurants and retail stores, a water theme park, an award-winning golf club and spa & salon.